SC Visa Tokyo Olympic Games 2020 Campaign
Project Category:
Promotional Marketing
- Newspaper advertisement
- TV commercial
- Booth design and set up
- Building Banners
- Social media posts and activities
- Digital: eDM, website landing page, web banners and ATM screen
- Printed: Branch posters, brochures, decals and pull-up banners
- Photography
Persons involved:
NJ, Deputy Chief Creative Officer
Alia, Art Director
Fatin, Studio Coordinator
Azhar, Senior Graphic Designer
Afiq, 3D Designer
Ana, Senior Manager – Marketing Communications
Ziqah, Social Media Analyst
About the client:
MMW has been a creative partner for Standard Chartered Bank (SC) Brunei since 2009. Being a decade long partner means having an in-depth understanding of the Brunei subsidiary but also the international agency who manages the brand for the regional HQ. Over the 10 years working with SC, we have helped them with numerous campaigns working very closely with their marketing department.
Earlier of 2019, SC Brunei teamed up with Visa to give away an all-expense paid trip for 2 people to watch the Tokyo Olympic Games this year! Anyone who signs up of for an SC Visa credit card will automatically get the chance to be in the draw to win the trip, and for every BND50 spent on their new card will also get them double the chances. Although the pandemic had changed the Olympics date to next year, SC still honored the campaign prize. What a treat!
About the project:
The brief for this campaign required us to come up with the visual concept, the main adverts, artwork adaptations to other marketing collaterals; and social media content creation and planning. The scope of work done includes copywriting, photography, videography as well as the campaign booth design for the 24th Consumer Fair.
The key concept obviously is Japan, so we made a list of items that represents or are recognizable as Japanese. This includes paper fan, sushi, sumo, the paper umbrella or parasol, paper lantern and so on. Japan is also known as the Land of the Rising Sun, so we took the circle shape of the sun and incorporated the items and colour red to create design elements that we can use on the collaterals. These design elements can also be a visual representation of the red circle on the Japanese flag, which is perfectly suits the concept!
