PJSC
Project Category:
Branding
- Logo creation
- Brand manual
- Marketing collateral: Booklet, leaflet, poster & tote bag
- Stationeries: Name cards, letterhead and official forms
Persons involved:
NJ, Deputy Chief Creative Officer
Alia, Art Director
About the client:
Pantai Jerudong Specialist Centre (PJSC) is a specialist hospital dedicated to providing comprehensive check-ups, consultations, and treating patients with cancers, stroke and other neurological problems. In addition to cancer and neuro-rehabilitation, PJSC’s rehabilitation team also provides comprehensive rehabilitative programs to musculoskeletal/sports, orthopedics and women’s health cases.
About the project:
As part of the branding project, we had to create their logo and develop their basic marketing collaterals and stationeries. Other than the signage, name cards and booklet; we also worked on leaflets, posters, name cards, letterhead, forms and tote bag design.
We went on a tour of the building to take an exclusive peek into each centres and were very inspired by how friendly and caring the doctors and nurses were with their patients. Each area that we visited, we were always greeted with a smile which made us feel safe and welcomed. At that time, they’ve already have a tagline – We Care – which was exactly what we saw and felt when we were there.
Having that in mind, we came up with a few other keywords such as trust, care and support just to name a few, to help us develop the logo. We knew for sure that we wanted the logo to represent both the healthcare workers and the patients. Hence the lines and shapes you see on the logo are actually two figures – the healthcare worker and patient – facing and holding each other, when seen from above.
There are two colours in the logo because at that time there were two centres under PJSC. The blue represents BNSRC, which stands for Brunei Neuroscience Stroke & Rehabilitation Centre. The purple represents TBCC, which stands for The Brunei Cancer Centre. A third centre, MFPRSC which stands for Maxillofacial, Facial Plastic and Reconstructive Surgery Centre was added later on with the colour green to represent it. These three colours are primarily used in all of their marketing and branding communication till this day.
