IITH General Takaful – Takaful Kembara
Project Category:
Social Media
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- Graphic design
- Editorial design
- Copywriting
- Marketing collaterals: Airport panel, policy card, leaflet and booklet.
Persons involved:
NJ, Deputy Creative Chief Officer
Ana, Social Media Manager
Alia, Art Director
About the client:
Established in 1993, Insurans Islam TAIB Holdings (IITH) is a subsidiary of Perbadanan TAIB Sdn Bhd and is the first takaful company that offers insurance products and services that follows the Islamic Syariah principles. IITH has two established subsidiaries – the General Takaful offers general insurance policies, and the Family Takaful offers insurance policies tailored for family.
IITH has been a long-term client and friend of MMW, and we’ve worked on a handful projects with them since the beginning. And it was through this partnership that their marketing team came to us for help in refreshing the Takaful Kembara marketing collaterals in 2016.
About the project:
Takaful Kembara is one of the insurance products under General Takaful that offers coverage for travellers, be it individuals, family or business travellers. This is one of their top-selling products at that time and the client wanted all the communications related to this product to have a fresh and modern new look.
Being an insurance product, the challenge was obviously trying to make people understand the product using the key visual. So we tried to make the designs as clean and friendly looking as possible. With the headline copywriting, we also tried to change the tone to make it sound friendlier and easier to understand.
The client liked what we did so much with the printed deliverables that they went on to sign up for the Brunei Airport advertising panel for a year, which we also did the adaptation work for. The refresh look really gave the client the opportunity to market their top product more aggressively.
Working with a long-time client such as IITH is always a pleasure and a smooth process. Over the years, we went on to work on more ad hoc projects as well as retainer such as their social media accounts management.
