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BSM Shell V-Power Launch

BSM Shell V-Power Launch

Project Category:

Promotional Marketing

  • Newspaper advertisement
  • TV commercial
  • Billboard
  • Social media posts and stories
  • Digital
  • Printed: Posters, draw tickets and fuel vouchers
  • Photography

 

Persons involved:

NJ, Deputy Chief Creative Officer

Alia, Art Director

Fatin, EA to DCEO and Studio Coordinator

Sek Khai, Business Development Manager

Azim Iskandar, Production Coordinator

Hanif Iqbal, Graphic Designer

Iqbal, Photographer & Videographer

Zaim, Photographer & Videographer

 

About the client:

Brunei Shell Marketing (BSM) was preparing to launch its premium fuel Shell V-Power earlier this year and requested different agencies to pitch. MMW won the pitch – it’s first major marketing promotional project with BSM ever! The 04-month long promotional campaign encourages everyone to use the superior performance of Shell V-Power and be rewarded a chance to win a Porsche Macan. This campaign is a comprehensive one for the agency – from BTL to ABT platforms. The visibility of our work is prominently showcased in all the fuel stations around Brunei as we speak.

 

About the project:

We were assigned to work on a series of poster design used for promotional purpose, which also involved photography. We also created info-graphics to be used as educational posters with to create the awareness of Shell V-Power. Other than posters, we too developed the designs for other campaign collaterals such as the draw tickets, fuel vouchers and social media post artworks.

 

More to come – A series of videos for Shell V-Power, social media management, and billboard displays! Watch this space for updates.

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BSM Shell V-Power Launch
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