BSM Shell V-Power Launch
- Newspaper advertisement
- TV commercial
- Social media posts and stories
- Printed: Posters, draw tickets and fuel vouchers
NJ, Deputy Chief Creative Officer
Alia, Art Director
Fatin, EA to DCEO and Studio Coordinator
Sek Khai, Business Development Manager
Azim Iskandar, Production Coordinator
Hanif Iqbal, Graphic Designer
Iqbal, Photographer & Videographer
Zaim, Photographer & Videographer
About the client:
Brunei Shell Marketing (BSM) was preparing to launch its premium fuel Shell V-Power earlier this year and requested different agencies to pitch. MMW won the pitch – it’s first major marketing promotional project with BSM ever! The 04-month long promotional campaign encourages everyone to use the superior performance of Shell V-Power and be rewarded a chance to win a Porsche Macan. This campaign is a comprehensive one for the agency – from BTL to ABT platforms. The visibility of our work is prominently showcased in all the fuel stations around Brunei as we speak.
About the project:
We were assigned to work on a series of poster design used for promotional purpose, which also involved photography. We also created info-graphics to be used as educational posters with to create the awareness of Shell V-Power. Other than posters, we too developed the designs for other campaign collaterals such as the draw tickets, fuel vouchers and social media post artworks.
More to come – A series of videos for Shell V-Power, social media management, and billboard displays! Watch this space for updates.