BSM Shell V-Power Launch
Project Category:
Promotional Marketing
- Newspaper advertisement
- TV commercial
- Billboard
- Social media posts and stories
- Digital
- Printed: Posters, draw tickets and fuel vouchers
- Photography
Persons involved:
NJ, Deputy Chief Creative Officer
Alia, Art Director
Fatin, EA to DCEO and Studio Coordinator
Sek Khai, Business Development Manager
Azim Iskandar, Production Coordinator
Hanif Iqbal, Graphic Designer
Iqbal, Photographer & Videographer
Zaim, Photographer & Videographer
About the client:
Brunei Shell Marketing (BSM) was preparing to launch its premium fuel Shell V-Power earlier this year and requested different agencies to pitch. MMW won the pitch – it’s first major marketing promotional project with BSM ever! The 04-month long promotional campaign encourages everyone to use the superior performance of Shell V-Power and be rewarded a chance to win a Porsche Macan. This campaign is a comprehensive one for the agency – from BTL to ABT platforms. The visibility of our work is prominently showcased in all the fuel stations around Brunei as we speak.
About the project:
We were assigned to work on a series of poster design used for promotional purpose, which also involved photography. We also created info-graphics to be used as educational posters with to create the awareness of Shell V-Power. Other than posters, we too developed the designs for other campaign collaterals such as the draw tickets, fuel vouchers and social media post artworks.
More to come – A series of videos for Shell V-Power, social media management, and billboard displays! Watch this space for updates.
